Localhopper

Localhopper is an e-commerce platform and subscription service dedicated to local craft beer. As part of a UX/UI team, I helped architect a seamless digital experience that connects consumers directly with independent breweries.

We focused heavily on conversion optimization, designing an intuitive shopping matrix and a frictionless subscription flow. The project also encompassed the digital ecosystem for the "Barcelona Hopper Beer Festival," bridging the gap between digital discovery and physical tasting events.