Voy Verde

Voy Verde demanded a complete UX/UI paradigm shift for a local Barcelona florist transitioning into digital commerce. I spearheaded the conceptualization and architectural design of a storefront that translates the tactile, organic nature of physical floristry into a high-converting digital product.

By heavily optimizing the user journey matrix—from bouquet customization to the final checkout flow—I delivered an interface that balances robust e-commerce capabilities with an elegant, minimalist aesthetic, maximizing conversion rates on mobile devices.